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William M. Gaines

William M. Gaines

Writer · Born March 1, 1922 (104) · New York, USA

Willim Gaines became one of the most important figures in comic book and humor history by accident. Gaines' father, M.C. (Max) Gaines, was the publisher of Educational Comics (EC). When the elder Gaines died in 1947 as a result of freak boating accident, the younger Gaines found himself publisher. At the time, EC put out a wide variety of titles. Gaines noticed that the most popular sellers were the horror and SF titles. He canceled all the educational comics, changed the E in EC to Entertaining, and focused his efforts on developing the remaining lines. By the early 1950s, EC was a top performer, featuring such titles as "Vault of Horror", "Tales from the Crypt", "Crime Does Not Pay", and "Weird Science". By 1955, however, a backlash against these types of comics developed, spearheaded by Dr. Frderic Wertham who, in his book "Seduction of the Innocent", argued that comic book violence led to juvenile delinquency. This was followed by a Senate investigation, and the founding of the Comic Code Authority, which made publication of the old style EC comics all but impossible. Luckily for Gaines, EC had one other comic that was untouched by the CCA; a little humor comic called "MAD". Gaines changed the format of MAD from full-color comic to B&W magazine in order to be completely free from the suppression of the CCA. Along with editor Al Feldstein and "the usual gang of idiots", publisher Gaines made MAD a touchstone of satire and humor for young people throughout the 60s, 70s and 80s. Gaines was still publishing MAD Magazine when he died in his sleep on June 3rd, 1992.

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Biography from IMDb.

Born
March 1, 1922 (104)
From
New York, USA
Works as
Writer
Titles
5 on MovieCove

What are William M. Gaines' films like?

Across their 5 MovieCove titles with a thematic analysis, their films lean Morality and Self.

Themes

share of theme weight
Morality
40%
Self
15%
Power
14%
Bonds
10%
Survival
10%
Ideas
10%

What they feel like to watch

their average across 5 films
ToneFeelDemandtheir average · filled zone: the category

A split, not a type: Ironic 2 · Wry 1 · Earnest 2

Light 3 · Serious 1 · Dark 1

Grounded 0 · Stylized 3 · Heightened 2

Gentle 0 · Charged 4 · Intense 1

Steady 2 · Shifting 3 · Whiplash 0

Straight-faced 1 · Some laughs 2 · Funny 2

Slow burn 0 · Even-paced 5 · Relentless 0

Casual 3 · Engaged 2 · Full focus 0

Resolved 5 · Open-ended 0 · Ambiguous 0

Moods and endings

endings are an aggregate; no title is named

Dominant moods · mentions across their titles

Tense
4
Absurd
4
Warm
1
Joyful
1
Thrilling
2
Other
2

How their films end · 2 with a twist

  • Happy2
  • Tragic1
  • Ambiguous1
  • Cyclical1

AI-generated from each title's plot synopsis and cast list, with extra plot summaries, reviews and Parents Guide notes for titles the model may not know, and the model's own knowledge of the ones it recognizes. Only analyzed titles count, so this covers part of the filmography; the feel axes count films only for now.

Where can I watch William M. Gaines' films?

As of October 24, 2026, 3 of their 5 MovieCove titles stream on a subscription or free service, most on Tubi (2).

Subscription and free streaming for William M. Gaines' titles on MovieCove; rent and buy are not counted. Titles are listed by Midcredits score, highest first, at most 12 per service; a dashed chip is a producer credit or a minor one, such as a thanks. A service opens the browse page, which counts movies only, so its number can differ.

Filmography

5 credits, 5 with a MovieCove page.

Career shape

Across their 5 MovieCove titles from 1972 to 1996.

By role

only this rolewith another role
Writing5 of 5: 5 only writing, 0 with another role · typical Midcredits score65th

By decade

1970s2 · crew1980s1 · crew1990s2 · crew

Counts over their MovieCove titles; a title counts in every role they held on it. The ring is the typical Midcredits score (the median percentile) of the role's titles, shown from 5 scored.

How do William M. Gaines' films land?

Their typical MovieCove film has a Midcredits score in the 65th percentile, the median of all 5; across their 5 films with reception data, the typical film sits in the 62nd percentile for acclaim.

Acclaim · how much people like their films

62ndpercentile
Typical film, the median of 5

Approval · how many liked their films

63rdpercentile
Typical film, the median of 5

Reach · how many have seen their films

87thpercentile
Typical film, the median of 5

Midcredits score across 5 titles, by percentile

  • 75th and up1
  • 50th to 74th2
  • Below 25th2

Reviewers score the dialogue 48/100 and the plot and story 47/100 in their films, across 5 reviewed titles. The element that speaks to their work as a writer.

Percentiles are each film's standing among all films on MovieCove; the typical film is the median, so one outlier cannot drag it. Percentiles and reviewer scores count the films IMDb credits them on, for now; the Midcredits score bands, the shape of the crowd and the two cards count their MovieCove titles, shows included (a show ranked among shows), appearances as themselves left out. A descriptor is the shape of a title's IMDb rating distribution against the catalog; "most divisive" needs a spread wider than half of all titles, and a card names only a principal credit: a craft role, and on a show a crew role or a run of episodes, never a courtesy credit or a one-off guest spot.

Is William M. Gaines' work okay for kids?

Across a limited sample of up to 4 MovieCove titles with content scores.

Their medianMedian of all films
Violence & Gore4 titlesmedian 68 · intenseMedian of all films: 44
Sex & Nudity4 titlesmedian 29 · mildMedian of all films: 32

Severity 0–100 from the Content Guide. Categories with under 10 votes on a title are not counted.

Who does William M. Gaines work with?

People who share at least 2 of William M. Gaines' MovieCove titles, grouped by what they did on them; Al Feldstein shares the most, 3.

Writers

Composers

Producers